Digital Consumer

As the costs of online customer acquisition and digital marketing have grown in recent years, DNVBs are increasingly considering their physical presence, leading many brands to open temporary and permanent brick-and-mortar stores. Some DNVBs have…

Digital consumers in Asia Pacific have a significant impact on global trends today backed up by the largest number of internet users in the world. While developed countries adopted digitalisation at an early stage, China, India and Southeast Asia are…

Global consumer expenditure is forecast to account for 56.1% of world GDP in 2020 or USD49.7 trillion in constant terms. This report will provide some key insights from the digital, household, income, expenditure and population perspectives. For…

Latin America, fourth biggest market in terms of digital commerce, showed timid growth during the 2013-2018 forecast period. With weakened currency compared to the US dollar and going through one of the toughest economic crisis in the last decades,…

Technological advances in 2020 will continue to influence how consumers conduct commerce both inside and outside a merchant environment. Leveraging Passport Digital Consumer data and analysis, this report explores the top five digital trends that are…

New technologies are creating massive upheaval, with companies embarking on digital transformations in order to maintain relevancy. In order to better understand how companies are responding to this epochal shift, Euromonitor conducted a Digital…

Tech innovation and investment is top of mind for most businesses as they strive to stay competitive and meet consumer expectations. Euromonitor International’s Voice of Industry: Digital Consumer Survey uncovers how companies are responding to this…

With more consumers shifting to digital platforms, companies must reconsider where to deploy resources. In order to assist companies with identifying which geographic markets offer the best prospects for future deployment of digital initiatives,…

Whilst the Coronavirus (COVID-19) pandemic is expected to impact nearly every industry, the damage wrought to the global consumer foodservice industry is projected to be especially severe, with social distancing regulations closing millions of…

Middle East and Africa ranks the lowest in terms of internet penetration. However, with the affordability of smartphones and increasing investment in ICT, the region is the fastest growing in terms of internet users. Gulf countries outstand with…

As the creative economy broadens its horizons, with wider applications in commerce, immersive technologies such as AR/VR are at the forefront of engagement in digital eco-systems. Leveraging Digital Consumer Survey Data and the Voice of Industry…

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

Digital streaming services have widely disrupted traditional media consumption, particularly in developed markets, and new services continue to launch. This briefing includes profiles of the following companies: Apple Music, Amazon Prime Video,…

The Top Five Digital Consumer Trends in 2020, which published in January, provides insights into changing digital consumer values and priorities, specifically highlighting the five tech-driven trends that are expected to reshape commerce the most in…

The Coronavirus (COVID-19) pandemic has dramatically altered consumer shopping behaviour. Using the Digital Consumer Survey, which was fielded in March and April during the height of mandated lockdowns, this report explores consumer sentiment with…

The Coronavirus (COVID-19) crisis has led to a major structural change towards a complete digitalisation of operational structures of lifestyle brands, which in turn has reset the importance of customer experiences, building trust and strong…

Channel shifts accelerated by Coronavirus (COVID-19) have required significant and strategic business changes to adapt to these new consumer demands. This report quantifies and compares digital shopping behaviours before and during the height of…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

As commerce, employment and even education continue to leverage the internet and technology, digital preparedness takes on ever-increasing importance. The Coronavirus (COVID-19) pandemic has exposed the existing digital divide in both developing and…

As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…