Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

 
Strategy Briefing

Ageing Matters: The Future of Older Populations

Jun 2020

With falling birth rates and rising life expectancy, the older demographic is growing rapidly as a proportion of the global population, creating significant commercial opportunities (and challenges), as well as giving rise to new societal, economic…

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Country Briefing

Business Dynamics: Belarus

Feb 2022

Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is offering sound transport and ICT infrastructure; an effective juridical…

USD 300
Country Briefing

Business Dynamics: Russia

Feb 2022

Russia’s business environment is improving, thanks to investment in infrastructure and logistics, as well as ICT adoption and increasing internet penetration, which should strengthen its competitive stance in the region. However, prevalent…

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Country Briefing

Business Dynamics: Ukraine

Feb 2022

Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is offering sound transport and ICT infrastructure; an effective juridical…

USD 300
Strategy Briefing

Cities and Pandemics: Can We Virus-Proof Cities?

Jun 2020

Cities will need to focus on four key areas in mitigating the effects of future pandemics: urban mobility, urban design, the built environment and supply chains. Each aspect has been called into question during Coronavirus (COVID-19) with extensive…

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Consumer Lifestyle

Consumer Lifestyles in Russia

Dec 2021

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in…

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Consumer Lifestyle

Consumer Types in Russia

Dec 2021

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create…

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Consumer Lifestyle

Consumer Values and Behaviour in Russia

Dec 2021

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Russia.

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Strategy Briefing

Digital Landscape in Eastern Europe

Jul 2021

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…

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Strategy Briefing

Digital Transformation in Economies and Consumers

May 2021

Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business…

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Strategy Briefing

Economy, Finance and Trade in Eastern Europe

Nov 2019

Economic growth in Eastern Europe has accelerated since 2016, and in 2018, it considerably exceeded growth in Western Europe. Nevertheless, economic growth is expected to slow. The region is diverse in terms of economic development, growth rates, and…

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Strategy Briefing

Global City Trends

Apr 2022

The briefing takes a global perspective of the key trends occurring in cities over 2016 to 2021. It goes on to provide forecast level data and insights for cities over 2021-2040, covering areas such as the economic, population and consumer spending…

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Strategy Briefing

Global Economic Forecasts: Q1 2020

Feb 2020

Our baseline global GDP growth forecast has remained stable since Q4 2019 at around 3% in 2020, improving slightly to 3.2% growth in 2021. Positive factors in the outlook remain above average consumer confidence in key economies, supportive monetary…

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Strategy Briefing

Global Economic Forecasts: Q1 2021

Mar 2021

The global recession of 2020 was milder than expected with global real GDP in 2020 contracting by 3.6%. The global economic outlook has substantially improved since the end of 2020. Global real GDP growth in 2021 is expected to be 5.3%. The global…

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Strategy Briefing

Global Economic Forecasts: Q2 2020

May 2020

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity…

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Strategy Briefing

Global Economic Forecasts: Q2 2021

May 2021

The global economic outlook has improved since Q1 2021. Global real GDP growth in 2021 is now expected to be the fastest in more than 40 years, at 5.8% (a 0.5 percentage points upgrade relative to the Q1 forecast), followed by 4.5% growth in 2022 (a…

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Strategy Briefing

Global Economic Forecasts: Q3 2020

Sep 2020

In Q3 2020, global economic activity levels remain significantly below normal. Under the baseline forecast the global economy is headed for the worst global recession since the great depression of the 1930s, with global output set to contract by 3-6%…

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Strategy Briefing

Global Economic Forecasts: Q4 2019

Nov 2019

In the second half of 2019, the global growth outlook has deteriorated, with worsening trade tariff risks, greater geopolitical uncertainty in the Middle East, worsening business and consumer confidence, and slower output growth. We have downgraded…

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Strategy Briefing

Global Economic Forecasts: Q4 2020

Dec 2020

The aggregate global real GDP growth baseline forecast has remained roughly unchanged since Q3 2020, with a projected contraction of 4.7% in 2020, followed by 5.1% growth in 2021. The end of 2020 is seeing the emergence of regional second waves…

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Strategy Briefing

Global Economy, Finance and Trade Trends

May 2022

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

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