The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in El Salvador.
El Salvador’s government is becoming increasingly authoritarian, which is trampling upon civil liberties and weakening democracy. Recovery in remittances is driving a rebound in economic activity, but the adoption of bitcoin as legal tender raises…
In 2022 retail in El Salvador rebounded. Stronger macroeconomic indicators and a full return to pre-pandemic lifestyles boosted consumer demand, especially among wealthier shoppers. However, high inflation, widespread informal retailing and a…
Snacks is set to see modest growth in 2023 due to rising prices caused by inflationary pressures and increasing prices of raw materials, with imported brands being especially affected. Lower consumer purchasing frequency will lead to flat volume…
Volume sales of cigarettes declined in 2022 alongside smoking prevalence. While the market is characterised by imported products such as those of Philip Morris and British American Tobacco, despite a strong reduction in contraband, illegal cigarettes…
Sales of alcoholic drinks continued to rebound in 2022. The on-trade benefited from the full lifting of COVID-19 restrictions and the resumption of pre-pandemic lifestyles. Beer and spirits remain the largest categories, while wine sales remain low.…
Sales growth of consumer health in El Salvador in 2023 varied across categories. While OTC performed well, growing at above inflation, preventive health categories such as vitamins, dietary supplements and weight management recorded significant…
Sales of dairy products and alternatives achieved only moderate growth in 2023. However, the market was affected by inflationary pressures, particularly in the prices of imported products such as milk formula, a category that is solely dependent on…
Inflationary pressures and raw material shortages in international markets impacted the retail prices of tissue and hygiene in 2022. Lower purchasing power forced consumers to reduce their spending, causing a moderate contraction in market volume…
Beauty and personal care continued to rebound in 2022, despite facing inflationary pressures and supply shortages. The removal of COVID-19 restrictions enabled society to return to normal, with more time outside the home and a return to the workplace…