The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ethiopia.
The number of households is set to increase rapidly in Ethiopia over 2021-2040, with couples with children remaining the dominant household type. Household earnings have already recovered from the COVID-19 impact, and the fastest household…
Ethiopia’s consumer income is expected to more than double over 2021-2040, yet remain among the lowest globally. Consumer market development is set to be constrained by persisting inequalities, with discretionary spending remaining subdued due to the…