Ethiopia

The Addis Ababa in Ethiopia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Alcoholic drinks recorded robust growth in 2022 as sales continued to recover from the impact of COVID-19. Expanding local production, especially in wine and beer, has supported growth by offering consumers affordable options at a time when currency…

Beauty and personal care continued to develop in 2022 as population growth, urbanisation and rising incomes due to economic development expanded the core consumer base in most categories. However, most local people demand only the absolute basics…

Ethiopia ranks in the bottom third in the global Economic Freedom Ranking in 2022, due to an unfavourable business environment, with limited monetary and labour freedom. Skills shortages, poor transport and ICT infrastructure, as well as restrictive…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Ethiopia covers production and consumption trends in agricultural commodities, energy…

Consumer health witnessed strong growth in current value terms in 2022, largely fuelled by a high rate of inflation. Despite seeing solid GDP growth in 2022 the country faces numerous challenges including civil war, albeit a ceasefire was achieved in…

Cooking ingredients and meals in Ethiopia saw the strongest rate of retail value sales growth in over a decade during 2022 mainly due to high inflation. Edible oils account for the bulk of overall sales. As an essential product it was not adversely…

Ethiopia is experiencing a growing demand for dairy products. However, as a developing country, a large part of the residents do not have access to dairy products. While the industry has recovered from the pandemic in 2023, it now faces a fresh set…

Middle East and Africa ranks the lowest in terms of internet penetration. However, with the affordability of smartphones and increasing investment in ICT, the region is the fastest growing in terms of internet users. Gulf countries outstand with…

The Dire Dawa in Ethiopia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The report examines the economic landscape of Ethiopia and provides information on major monetary indicators, foreign trade, investment and government finance. The economy in Ethiopia expanded in real terms in 2022, driven by increasing private…

Mekele and Hawassa stand out as Ethiopia's most economically dynamic cities, while Dire Dawa emerges as the city with the greatest potential for future economic expansion. Ethiopian cities will face ongoing challenges. In the short term, these…

Robust population expansion in Ethiopia will be determined by natural increase in 2021-2040. While ageing will speed up, more than two-thirds of the population will be aged under 40 in 2040. Longevity will climb but many health challenges will…

This briefing examines how the wood commodity is performing globally and in the largest countries in terms of wood supply and consumption. The report also provides data and analysis for wood prices, imports, exports and top consuming industries as…

Since the outbreak of COVID-19, there has been a behavioural shift in most consumers, in the sense that they have become more aware of hygiene and sanitation. However, in 2022, many categories are now being impacted by the global inflation rates…

Coffee dominates retail volume sales of hot drinks in Ethiopia. Coffee has a long history in Ethiopia and is regularly consumed by most adults. Retail volume sales of coffee continued to expand in 2022, with the economic shock of the pandemic having…

The number of households is set to increase rapidly in Ethiopia over 2021-2040, with couples with children remaining the dominant household type. Household earnings have already recovered from the COVID-19 impact, and the fastest household…

Ethiopia’s consumer income is expected to more than double over 2021-2040, yet remain among the lowest globally. Consumer market development is set to be constrained by persisting inequalities, with discretionary spending remaining subdued due to the…

A weak rule of law means that Ethiopia is ‘repressed’ for economic freedom. Civil war has had a negative impact on output, but economic development has remained resilient, largely owing to a sound agricultural sector, although inflation remains very…