Driving Premiumisation in Pet Care Through Value Propositions
Sahiba Puri
The human-pet bond has been evolving over the years. From simply being viewed as guard animals to now being considered as family members, companion pets have come a long way in their relationship with humans. The pandemic further improved this bond. While pets helped in combating loneliness and isolation, pet owners started paying more attention to the health, wellness and wellbeing of their furry, feathery or even scaly companions.
Global Pets Forum 2024
Euromonitor International
Join us in January 2024 for three days of networking with other executives and inspiring speeches from top industry players and experts.
Pet Owners Across Regions Continue to Splurge on their Pets
Jeremy Roberts
Consumers and industry players in Asia Pacific, Latin America, Middle East and Africa and Western Europe are being faced with high inflation rates – dramatically so in countries like Argentina and Turkey. However, nothing seems to be able to stop the premiumisation and pet humanisation trends in the pet care industry.
Emerging Economies and Evolving Retail Landscape Support A Resilient Pet Care Industry
Sahiba Puri
Pet care is a fast-growing industry. Its resilience to challenging environments lends to its appeal. It is thus becoming increasingly imperative for players to look beyond traditional avenues and explore new growth areas be it through emerging economies, product portfolio or retail strategy.
Innovations in Pet Care: Four Growth Areas
Ekaterina Tretyakova
This article examines Euromonitor International's latest data, to give an understanding of the growth areas in the pet care market. Humanisation in pet care drives the demand for healthy, human-grade, premium pet foods and products. Post-pandemic, consumers are seeking convenience through a blend of e-commerce and offline channels, adopting new habits in their shopping behaviour. Sustainable ingredients and packaging become important features in pet care due to increasing concerns about climate change.
Pet Care Innovation Summit Europe
Euromonitor International
Petcare Innovation Europe brings together the leaders innovating the petcare landscape in 2023 to help you tackle the biggest challenges and identify the biggest opportunities for you in the petcare market.
Zoomark International
Euromonitor International
Zoomark International is Europe's most important pet industry trade show. Now celebrating its twentieth edition, it is a truly international showcase for companies across the pet industry, from food products to hygiene and comfort, from raw materials to processing, machinery to packaging, logistics to services.