The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Iraq.
The stabilisation of the Iraqi dinar in 2023 and rising local production led to price drops across consumer health in 2023, boosting demand across the board. Tighter regulation and more control over imports benefited the industry generally, while the…
The revaluation of the Iraqi dinar in 2023 eased pressure on prices to some degree, providing relief to brand owners in the snacks industry. Nonetheless, importers of major global brands are still struggling as their products remain very expensive…
Iraq’s alcoholic drinks industry remains underdeveloped and in a rather chaotic state due to a complex matrix of supply-side challenges including rampant smuggling, widespread corruption, infrastructure issues and the routine counterfeiting of…
Iraq’s tobacco industry began to struggle for positive volume growth in 2022 despite the rapid growth seen in reduced harm options such as heated tobacco and e-vapour products. In most cases, local smokers are intent on reducing the amount they smoke…
Iraq’s retail industry has continued to expand and develop during the post-pandemic era, with buoyant global oil prices, rising levels of FDI and substantial improvements in retailing infrastructure amidst booming post-conflict redevelopment all…
Corruption and a weak rule of law are impediments to democracy in Iraq, which also suffers from frequent bouts of political instability. Higher oil prices and production is fuelling economic recovery, whilst inflation remains contained, but reliance…
2022 was a challenging year for Iraq’s tissue and hygiene market as high inflation and rising prices put pressure on demand, despite population growth and urbanisation. The essential nature of many of these products mean that consumers are more…
Sales of home care continued to flourish in 2021 due to the ongoing threat from COVID-19. However, the higher cost of importing and logistics pushed brands to raise their prices putting a cap on demand for home care. The COVID-19 pandemic has had a…
Local soft drinks production rose in 2022 due to favourable government regulation and rising demand as the devaluation of the dinar made imports prohibitively expensive. However, this was not enough to fill all the gaps left by the absence of some…
Demand for beauty and personal care came under pressure in 2022 as high inflation undermined consumer spending. This flowed from the 23% devaluation of the dinar and the global supply chain crisis as higher prices led to the launch of low-quality…
2023 saw dairy plagued by supply chain issues and low consumer confidence. The government responded with attempts to improve the stability of the Iraqi dinar and policies to promote local production as foreign brands tend to offer basic products made…
The biggest influences on sales of hot drink in 2022 were high inflation and the devaluation of the dinar. While consumption in the most popular category of tea was not hugely affected as tea is still affordable for most, steep unit price rises…
? During 2022, Iraq’s staple foods market was shaped mainly by rising prices and volatility in the supply of key categories. The Ukraine conflict caused concern among some consumers, although a certain level of stability is being seen in the market…
Food price inflation cast a pall over cooking ingredients and meals in 2022 as the devaluation of the Iraqi currency and the global supply chain crunch due to the Ukraine conflict led to prices soaring across the industry. Iraq remains dependent on…