The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Laos.
After being negatively impacted by the COVID-19 pandemic in 2020, and starting to recover in 2021, alcoholic drinks is performing very well in 2022, in line with consumption opportunities resuming once again. While inflation is taking place, this is…
In 2023, health sensitivities among consumers in Laos, due to local diet and weather, have led to increased demand for consumer health products. Likewise, the prevalence of self-medication persists due to limited hospital access, leading consumers to…
Inflation rose significantly in 2022 meaning the Lao kip exchange rate remained weak compared to other currencies, particularly the dollar and baht, leading to rising consumer costs. This affected household spending, especially among low and middle…
Whilst the business environment is marred by regulatory opacity and hampered by corruption, communist rule has enabled political stability. The economy is forecast to rebound relatively strongly from the Coronavirus (COVD-19) pandemic, but exposure…
In 2023, snacks in Laos continues to benefit from the full reopening of the economy as the COVID-19 pandemic has come to an end. With students returning to educational institutes full-time, this has partially driven demand as snacks are popular lunch…
Despite government efforts to reduce smoking prevalence, cigarettes remain popular among the country’s large population of low-income men. Despite the struggling economy, consumers are not likely to cut out smoking but instead, trade down to…
Inflation remains high, making imported goods more expensive for consumers and restricting purchases of non-essentials, despite a degree of post-COVID-19 recovery. Retailing remains underdeveloped, with informal retailing dominant and benefiting from…
Tissue and hygiene saw steady growth in retail volume terms in 2022 although there is not yet widespread usage in most categories. COVID-19 had a negative impact on demand for tissue and hygiene with many consumers plunged into economic uncertainty,…
? In 2022, Laos seems to have bid farewell to the COVID-19 pandemic, with restrictions easing and consumers returning to their pre pandemic routines. However, the country and economy faces a new set of challenges due to the international fuel hikes…
In 2022, sales are no longer impacted by the COVID-19 pandemic, with restrictions easing and consumers returning to pre-pandemic routines. This is boosting colour cosmetics and men’s grooming, as consumers once again prioritise their appearance.…
In 2022, hot drinks is recovering well from the impact of the COVID-19 pandemic, with the health and wellness trend driving growth for tea and other hot drinks. Since the pandemic, the health and wellness trend accelerated with many consumers taking…
Dairy products is performing well in Laos in 2023, benefiting from its reputation being a key source of nutrition and the status of baby food as essential for all households with babies and infants. However, the industry is facing some challenges in…
In 2022, the COVID-19 pandemic is well and truly coming to an end, with restrictions easing, consumers returning to their pre pandemic routines and tourism resuming. However, the country its economy now faces a new set of challenges due to…
In 2022, Laos seems to have bid farewell to the COVID-19 pandemic, with restrictions easing and consumers returning to their pre pandemic routines. However, the country and economy faces a new set of challenges due to the international fuel hikes and…