Laura Volpi Senior E-commerce Analyst

About Laura

Laura is a Senior E-commerce Analyst at Euromonitor International with a focus on retailing research and data analysis. Based in São Paulo, she has been to an E-commerce Platform company as well one of its biggest clients. 

She has experience with project management using the agile method and with the main e-commerce KPIs. Has worked for one of the biggest fashion retailers in Brazil, called Grupo Soma, and developed a Power BI dashboard to automate the visualisation of these KPIs. With her previous experience in reporting commercial results, she brings a strategic vision to the development of E-commerce data so that they can positively impact customers and generate strategic decisions.