This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in…
Even as the middle class in many countries are struggling financially as well as facing economic uncertainty, middle-class consumers continue to be an important (if not the most important) target for global businesses. Insights into the Middle Class…
Consumers are increasingly embracing sustainable lifestyles, and businesses are responding by launching products with a range of sustainability attributes. Demand for these products varies by country, and so do opportunities, with companies looking…
The briefing, Megatrends: Shifting Market Frontiers - Cities of the Future, examines the consumer and economic growth prospects in 600 cities of emerging and developing countries. Using a range of indicators including future GDP prospects, internet…