As consumers and businesses pay more attention to social and environmental issues, product claims are becoming increasingly important for brands to communicate sustainability. In this webinar, we track sustainability claims across 40 countries and over 30,000 brands, assessing their popularity and growth as well the impact on consumer engagement and satisfaction.
In this session, our panel will discuss which trends businesses need to prioritise during their recovery phase and how megatrends data can be applied to business operations and strategies.
Megatrends aim to simplify the nuances of how consumers think, behave and prioritise their spend. However, a challenge for businesses is how to effectively identify where the real future opportunities are. In this webinar, we look at how to quantify…
Consumer lifestyles are changing dramatically as a result of the coronavirus (COVID-19) pandemic. This webinar discusses how COVID-19 is reshaping some of our key megatrends, impacting how and why consumers shop, their core values and how businesses operate...
Euromonitor International's trend analysis framework allows you to better predict the future for your industry. This webinar explores the five socioeconomic drivers that shape the most important consumer megatrends. Watch now to: Understand the importance of early company engagement with…
Megatrends are long-term shifts in consumer behaviour and are having a profound impact across consumer markets. Businesses need to conduct megatrend analysis in order to anticipate market developments, lead disruptive change in their industries and stay ahead of the competition…