The United Arab Emirates and Saudi Arabia are exceptions to global inflation trends due to factors such as high profit margins, low sales tax, franchising dominance, discounters and local manufacturing, regulatory changes, oil prices and state spending, in addition to exchange rate and interest rate dynamics. These factors have helped maintain price stability and low inflation rates in these economies, despite global turmoil.
Measuring the impact of any major sports event brings with it a series of challenges. However, the uniqueness of the 2022 World Cup Qatar adds new layers of complexity to assessing the commercial performance of the tournament.
According to the latest data identified by Euromonitor International, fast-moving consumer trends, changing macroeconomic and demographics indicators and shifts in consumer behavior are opening up opportunities within the luxury goods industry in Saudi Arabia. Luxury brands need to understand the impact of these changes which will be essential for businesses to create winning strategies to penetrate or expand across markets.
Qatar, a small conservative Islamic Arab emirate, is set to host the FIFA World Cup in December 2022. This has implications for consumers who want to consume alcohol, as at present access to alcoholic drinks is restricted to tourists and non-Muslim expatriates. Qatari law stipulates that only liquor license holders can buy and consume alcohol within the emirate.
E-commerce in the MENA region has grown substantially since the pandemic period in 2020 given its acceleration of online platforms, consumer demand and online payments. 2021 saw e-commerce in the region accelerate even further. Find out more about the latest insights and data from Euromonitor's General Manager in Dubai, Hussein Doughan.
The tobacco industry in the Middle East and North Africa (MENA) is anticipated to continue growing, owing to cultural norms and habit persistence, an increase in female smokers in selected markets, and increased demand for tobacco alternatives across e-vapour products and heated tobacco.