Middle East

Food security has always been on the agenda of governments as a long-term goal, but recent challenges have escalated its priority even in countries that have been historically regarded as food secure. Private and government sectors have joined forces…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

As a staple product, bread continued to grow in the Middle East and Africa region in 2020, in spite of the presence of Coronavirus (COVID-19), ensuring a positive performance by baked goods as a whole. In some countries, bread is a subsidised…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

This report highlights key growth drivers of ice cream and frozen desserts in MEA. The economic instability has shed its weight on the category hindering its growth, nevertheless this region is set to experience a more optimistic scenario when…

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

This report shows the landscape for ready meals in the Middle East and Africa and highlights the key growth areas. The category is still niche across the region, but with increased consumer awareness and more affordable products, it has the potential…

Unique homegrown on-demand delivery concepts emerging in the Middle East are disrupting the traditional grocery retail structure, which las led to increased investment interest by local players in the segment. As delivery platforms aim to have a…

While the Middle East region has a culturally entrenched set of menu items that have been historically consumed for breakfast, this seems to be slowly transitioning from traditional to modern westernized dishes. This report studies the forces leading…

Although the Middle East and Africa has the lowest per capita spend and is one of the smallest regional markets in value terms, there is ample room for growth with birth rates increasing and growing numbers of women entering the workforce driving…