Middle East

The National Football League (NFL) is the leading American football competition globally. This briefing analyses the NFL’s performance across Matchday, Social Media and Commercial Partners datasets, providing insights on league viability, growth and…

A super app is a do-everything-mobile app, with the best ones combining all aspects of a consumer’s digital world into a single platform. The trend developed in Asia on the back of the popular messaging app WeChat, but has since spread to other…

The Premier League (PL) is one of the leading football/soccer competitions globally. The briefing analyses PL performance across Matchday, Social Media and Commercial Partnership datasets, drawing insights on league viability, growth and business…

Although the Middle East and Africa has the lowest per capita spend and is one of the smallest regional markets in value terms, there is ample room for growth with birth rates increasing and growing numbers of women entering the workforce driving…

Bundesliga is one of the leading football/soccer competition globally. The briefing analyses Bundesliga performance across Matchday, Social Media and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It…

This report analyses the current state of play for women’s league football, and how recent fan interest and brand investment was catalysed by international flagship events such as the FIFA 2019 Women’s World Cup. This report also looks at the role…

To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to…

Serie A is one of the leading football competitions globally. The briefing analyses Serie A performance across Matchday, Social Media, and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It also…

Across the region, difficult economic conditions have impacted spending on non-essential and luxury items such as men’s grooming and fragrances. However, there are encouraging signs that men are prepared to spend more time and money on their…

Technological advances in 2020 will continue to influence how consumers conduct commerce both inside and outside a merchant environment. Leveraging Passport Digital Consumer data and analysis, this report explores the top five digital trends that are…

While the Middle East region has a culturally entrenched set of menu items that have been historically consumed for breakfast, this seems to be slowly transitioning from traditional to modern westernized dishes. This report studies the forces leading…

Unique homegrown on-demand delivery concepts emerging in the Middle East are disrupting the traditional grocery retail structure, which las led to increased investment interest by local players in the segment. As delivery platforms aim to have a…

New technologies are creating massive upheaval, with companies embarking on digital transformations in order to maintain relevancy. In order to better understand how companies are responding to this epochal shift, Euromonitor conducted a Digital…

Problems such as congestion and air pollution coupled with changing consumer attitudes to environmental issues and increasing adoption of smartphones, is pushing ahead a new agenda for travel - one focused on connected, autonomous, shared and…

Tech innovation and investment is top of mind for most businesses as they strive to stay competitive and meet consumer expectations. Euromonitor International’s Voice of Industry: Digital Consumer Survey uncovers how companies are responding to this…

With more consumers shifting to digital platforms, companies must reconsider where to deploy resources. In order to assist companies with identifying which geographic markets offer the best prospects for future deployment of digital initiatives,…

This report shows the landscape for ready meals in the Middle East and Africa and highlights the key growth areas. The category is still niche across the region, but with increased consumer awareness and more affordable products, it has the potential…

The Coronavirus (COVID-19) pandemic is the most severe global crisis since WWII. COVID-19 restrictions have effectively stopped economies around the world, and the global economy is expected to enter a recession in 2020. However, the magnitude of the…

Middle East and Africa ranks the lowest in terms of internet penetration. However, with the affordability of smartphones and increasing investment in ICT, the region is the fastest growing in terms of internet users. Gulf countries outstand with…

Coronavirus (COVID-19) resulted in supply shock for the global car industry, while in the long term, companies will face depressed demand and delayed production recovery. The briefing investigates COVID-19’s impact on automotive production, potential…