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Amazon Promoted Beauty More During Amazon Prime Days in 2023 Than 2022
Michelle Evans
Amazon dominates in online sales of beauty and personal care in the US and is continuing to make gains in most categories. Amazon's success in beauty and personal care is due to its competitive pricing, product range, and logistics, but also to its savvy seasonal strategy, especially during the holiday season and its annual Prime Day promotion.
Commercial Stakes High As The New NFL Season Kicks Off
Davide Calzoni
Enthusiasm is high among US fans as the new National Football League (NFL) season kicked off in September. While teams will compete for success on the field, off it both teams and brands are contending for the right commercial partnership. Even though the NFL boasts the highest sponsorship value among the top US leagues in 2023, much of it remains untapped and pressure is building up for the league to reform its commercial strategy so as to maximize revenue streams.
The Relentless Growth of the Aluminum Beverage Can in the Americas
Matthew Barry
One of the most noticeable features of beverages in the last decade has been the dramatic growth in popularity of the metal beverage can. While proponents of the can like to tout features like sustainability and portability as the driving forces behind this, what has really happened is that the can has aligned itself well with some of the most dynamic growth categories in beverages. It is this category alignment that has been the key to cans’ success.
US Online Grocery Showdown: Walmart and Amazon’s Duelling Strengths
Bob Hoyler
Walmart and Amazon are battling for leadership of food and beverages e-commerce in the US. Amazon’s unrivalled logistics expertise helps it to win across many shelf-stable categories, but Walmart’s lead in click-and-collect and its vast store network give it the upper hand in perishables. Using data from Euromonitor International's new E-Commerce system, this article explores this rivalry and highlights areas where DTC players and other operators are making inroads against the giants.
The Future of Seafood? Testing Aqua Cultured Foods
Miri Eliyahu
As meat and seafood substitutes evolve, so do technology, production abilities, and paths to market. A recent visit to Aqua Cultured Foods HQ in Chicago highlights technological innovations and a shift to foodservice.
Exploring US Snacking Trends: Monitoring Inflation and Promotional Impact
Jared Conway
As Euromonitor International’s most recent Global Inflation Tracker reports, inflation is still very much a top priority for businesses and governments and is having a key impact on consumers’ real disposable incomes.