Panama

Consumer health sales grew moderately in 2023 as consumers prioritised their spending on essential goods over preventive health. As a result, vitamins and dietary supplements and weight management and wellbeing were the most affected. However, sports…

Retailing rebounded strongly in 2022 in a continuation of the previous year. The reopening of society and the resumption of pre-pandemic lifestyles were enabled by the rollout of vaccines and the waning of the virus, all of which reduced fears of…

The impact of COVID-19 has come to an end and all alcoholic drink is performing well in 2022. However, despite a rebounding on-trade, the off-trade has surpassed 2019 volume sales in many categories while the on-trade has not, as at-home consumption…

Volume sales of cigarettes continued to decline in 2022. Government anti-tobacco initiatives, a decrease in smoking prevalence and growth in illicit trade challenged legal sales. Despite inflation-induced price sensitivity, premium brands remained…

Snacks is set to see healthy growth in retail volume sales in 2023. Despite difficult economic conditions and rising prices, demand for snacks will remain healthy with falling unemployment acting in support. Confectionery is set to benefit from a…

As the pandemic began to wane there was a slowdown in sales of home care products associated with disinfection and cleaning in 2022. Less time spent at home led to lower usage of products such as dishwashing and toilet care. High and rising inflation…

Supply chain challenges and higher global cellulose raw material prices led to higher average retail prices for tissue and hygiene products in 2022. Inflation reduced buying frequency and the elimination of non-essential products. This favoured…

Soft drinks consumption achieved solid growth in 2022. This was based on strong growth of both carbonates and bottled water, which combined account for the lion’s share of market volume sales. Soft drinks is also benefiting from the recovery of…

Although Panama is a democratic society, corruption is pervasive and government finances are under pressure. Economic momentum has exhibited strength following the initial shock of the Coronavirus (COVID-19) pandemic and dollarization is limiting…

Beauty and personal care saw healthy growth in 2022 backed by the reopening of the economy and consumers pursuing more active lives outside the home for work, education and social reasons. The high dependence on imports put upward pressure on prices…