This video introduces the biggest trends in the global food market. The COVID-19 pandemic led consumers to refocus on mindful eating and plant-based proteins, with a renewed focus on mental health, immune support, functionality and sustainability.…
The importance of local production claims in packaged food is gaining ground since the onset of COVID-19. Consumers are looking for products that are authentic, traditional and domestic - and companies are responding to this in a variety of ways. In…
Concerns about the environment and sustainability have produced an opportunity for food players in Europe to develop alternatives to meat for consumers. For instance, retailer ICA in Sweden has launched Svill, a pickled herring alternative developed…
Vegan certification is of growing importance in Beauty and Personal care, and is one of the 150+ claims and positionings that are analyzed across 11 industries in the Passport system Product Claims and Positioning. The chart below shows the trend of…
Across Europe, there is a noticeable demand for dairy products that are health and wellness positioned, and consumers are looking at the ingredients of the products they buy. For dairy, probiotics are no longer as differentiating as they once were,…
In Europe, dairy companies are introducing new products that promise immune benefits. These benefits resonate with consumers that are looking to boost their immunity during the coronavirus pandemic. In this video, Euromonitor International's food and…