In 2022, hot drinks is recovering well from the impact of the COVID-19 pandemic, with the health and wellness trend driving growth for tea and other hot drinks. Since the pandemic, the health and wellness trend accelerated with many consumers taking greater care of their health.
Despite the COVID-19 pandemic coming to an end and normality returning, in May 2022, the inflation rate in Laos reached its highest in 18 years, with prices rising by 12.8%, compared to 2021.
There is considerable ethnic diversity in Laos, with this resulting in a range of cultural traditions. Religious festivities are common, popular and diverse, with these generally celebrated with alcoholic drinks and soft drinks.
Young people, especially females, are the main drinkers of coffee and like to drink it before or during work. Older people and office workers will typically choose retail hot drinks on the basis of the brand while focusing on product quality in the foodservice channel.
In 2022, it was discovered that grocery stores are the most popular distribution channel for hot drinks in both urban and rural areas across the country. Furthermore, the rapid expansion of supermarkets and convenience stores is also improving the demand for hot drinks in recent years.
Fresh ground coffee will likely become even more popular during the forecast period as this traditionally popular drink should benefit from recovering incomes post pandemic and an expanding middle class. Meanwhile, mid- to high-income consumers will likely also trade up as their incomes rise.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!