The industry saw fluctuating demand and supply, mainly due to the economic crisis, with heavy import restrictions pertaining to the US dollar shortage. Tissue and hygiene products are considered essential in Sri Lanka.
The global Coronavirus (COVID-19) pandemic hit Sri Lanka quite hard in 2020 and 2021. Importantly, the public health crisis heightened consumer awareness of the importance of health and hygiene.
Reproductive health is taught in schools in Grade 7 (12-year-olds) as part of Health Science, a subject which is compulsory for all students. It is further taught in Grade 8 and 9, but areas such as contraception and sexually transmitted diseases are not included at this stage.
Economic uncertainty towards the end of the review period hindered the consumption of tissue and hygiene products across urban and rural Sri Lanka, as consumers prioritised perceived essential goods. Economic difficulties and changes in consumer behaviour hindered sales.
Distribution is fairly straightforward for tissue and hygiene players in Sri Lanka. The majority of the roads are paved, while road density is also considerably higher in comparison than the regional average for Asia Pacific.
Until the economic situation of the country is at stable level, tissue and hygiene players need to focus on maintaining the supply level of products. Introducing new products in the market is a risk, as consumers limit the share of basket value with regard to tissue and hygiene products.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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