In response to the COVID-19 pandemic, many OTC categories saw higher demand as they were used to treat the symptoms of the COVID-19 virus as well as side-effects of the vaccine, while some herbal/traditional categories saw higher demand as consumers looked to improve their overall health and boost immunity. In 2022, even though the pandemic is coming to an end, many categories are remaining popular as consumers have become more health-conscious and proactive when it comes to their health.
In 2022, consumer health in Oman has witnessed strong growth and has started to overcome the challenges caused by the COVID-19 pandemic. Demand for categories such as analgesics, cough, cold and allergy (hay fever) remedies, and digestive remedies has continued to drive the overall category due to the season changes that cause such illnesses and conditions.
Since Oman’s Ministry of Health and the country’s hospitals began running health information and awareness campaigns in 2009, demand for consumer health has been on a consistently upwards trajectory, with strong sales growth seen in most categories throughout the review period. Consumers are generally aware of the best OTC products and brands to use when treating common ailments and most Omanis are happy to self-medicate.
Oman is an affluent country with a well-developed healthcare system. Indeed, all state-run healthcare facilities have a reputation for being efficient and effective.
Despite Oman’s towns and cities being scattered across the country, with 82% of the landscape being desert, it still maintains an excellent road network, which supports the transportation of goods. Thanks to market reforms, the country also has a reliable and stable supply of electricity.
As with all medicines, the sale and marketing of OTC products is strictly regulated in Oman. The regulation of OTC products is undertaken by the Ministry of health (MoH) and governed by the Pharmacy Practice Law, promulgated under Royal Decree No35/2015.
As with all medicines, the sale and marketing of OTC products is strictly regulated in Oman. The regulation of OTC products is undertaken by the Ministry of health (MoH) and governed by the Pharmacy Practice Law, promulgated under Royal Decree No35/2015.
Over the forecast period, consumer health will see relatively high growth rates. The main reason for this will be due to the ongoing shift towards a more holistic and preventative approach to healthcare, that has been further popularised due to the onset of COVID-19.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Consumer Health industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See All of Our DefinitionsThis report originates from Passport, our Consumer Health research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!