New technologies are creating massive upheaval, with companies embarking on digital transformations in order to maintain relevancy. In order to better understand how companies are responding to this epochal shift, Euromonitor conducted a Digital Consumer Voice of the Industry Survey of 840 industry professionals globally in November 2019. The survey asks industry professionals what technologies they see being important and for what particular use case today and in the future.
This report comes in PPT.
This report highlights the results of Euromonitor International’s Digital Consumer Voice of the Industry survey fielded in November 2019. The top findings from the survey include:
Half of respondents agree that being digital is important, but the majority do not see themselves as leaders. These results have remained unchanged across the three times this survey has been fielded, indicating that companies are not making progress on their digital journey.
Cloud, artificial intelligence and the Internet of Things (IoT) are the top three technologies that companies are planning to make investments in over the next five years. AI is expected to be the most impactful in the next five years.
The development of these technologies from a commerce perspective will be a multi-year process. More than 70% of the 26 use cases explored in this survey are not expected to take off for at least five years, which underscores how much of this is a long-term proposition.
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