Megatrends: Digital Living in The Post-Pandemic Era

Delivery

This report comes in PPT.

Key Findings

Digital Living megatrend becomes more prominent in the post-pandemic world

During the global pandemic, digital became central to human connectivity, and a channel for continuing life. As digital technologies become more integrated across work, learning, shopping and play, many of the tech-driven shifts have accelerated during the pandemic, reshaping consumer behaviour and expectations.

“Always on” became a necessity for consumers during the pandemic

This period led more people to come online for the first time and the established digital base to become even more reliant on connectivity, as both groups sought to continue their activities. Consumers have been turning to smartphones for more of their activities in recent years, and the pandemic boosted this trend.

Era leads to active creation and eventual passive consumption

Consumers are both active creators and passive consumers. Not only are various technologies enabling companies to utilise predictive analytics and autonomous solutions, but social media platforms have offered consumers newfound freedom of self-expression. This has led to a new wealth of digital content, where consumers are actively engaged in the new shared economy.

Consumers resist “always on” mentality in favour of greater balance, privacy

While consumers have been seen as running towards the internet since first coming online, there is a clear countertrend, whereby consumers are resisting this “always on” mentality. In recent years, it has evolved from the all-or-nothing digital detox to more of a moderate, balanced approach that ensures one’s digital wellbeing remains intact, while still being tethered to the internet.

Asia Pacific is likely to drive Digital Living’s future growth opportunities

With the large population base of millennials with strong connectivity, Asian consumers are known to be tech-savvy and avid social media users, driving trends such as s-commerce and livestreaming.