Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product portfolio across the entire Beauty and Personal Care spectrum. To ensure future growth, Henkel is therefore working at expanding its product portfolio focusing on other hair care categories as well as skin care, while targeting faster-growing markets and reaching new consumer segments through its new clean beauty offer and digital campaigns.
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Euromonitor International's report on Henkel AG & Co KGaA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Henkel AG & Co KGaA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Henkel AG & Co KGaA.
Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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