This report urges businesses to embrace affordable and accessible sustainability. It presents a comprehensive set of effective actions that can be implemented seamlessly to unlock the untapped potential of democratising sustainability during times of economic uncertainty. The report also explores what the future of sustainability might look like, and gives recommendations for businesses to follow.
This report comes in PPT.
Sustainability has transformed from an expense to a cost-saving strategy, impacting investments, product development, and consumer sentiment, shaping purchasing behaviours. This trend will persist as a driver of financial and reputational growth.
Amid economic uncertainties, businesses are prioritising cost-effective strategies to secure long-term gains. Previously overlooked sustainability investment areas, such as circular economy, are now capitalising on evolving global economics.
The current cost-of-living crisis and escalating prices of everyday goods have led consumers to be more cautious about allocating additional funds for products. This trend extends beyond sustainability to encompass other attributes.
Using sustainable materials, and certification standards and maintaining competitive pricing has become more challenging. This trend is expected to continue in the short term, guiding cautious investments in sustainable products
Consumers are prioritising longevity and increasingly embracing repair as a strategy that marries sustainability with financial savings. This shift extends across various product categories, from electronics to fashion and beyond.
Moving forward, maintaining effective and transparent communication will remain essential to avoid greenwashing accusations, engage stakeholders, educate consumers about sustainable choices, and promote the use of affordable products.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!