Ayurveda in India has evolved from a traditional system of medicine to scientifically backed and modern beauty formulations. The use of Ayurvedic herbs, which traditionally focused on inner wellbeing, gradually expanded to skin and hair care regimes.…
The beauty industry is evolving through a spectrum of change from a “green” to “clean” to “conscious” positioning. With varying principles, these three pillars of market evolution reflect the ongoing challenges and shifting goalposts for beauty…