World

Although the Middle East and Africa has the lowest per capita spend and is one of the smallest regional markets in value terms, there is ample room for growth with birth rates increasing and growing numbers of women entering the workforce driving…

The global market for herbal/traditional consumer health goods totalled more than USD46 billion in 2019, driven predominantly by sales in China and the US, which together contributed 41% of sales. Growing interest in preventative health was a key…

Beauty and personal care is a lucrative market for cannabis-derived products, with North America at the centre of booming demand. Its central narrative of functional wellness makes it a long-lasting trend. However, significant challenges of…

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard…

Over 2019-2030, China will urbanise 140 million people, reaching a total urban population of 970 million by 2030. Through investment in infrastructure, creation of city clusters and the construction of new cities, the country will approach a landmark…

Fintech is transforming financial products and services at a rapid rate around the world. The Asia Pacific region is the most obvious example of the transformation, and the payments industry is a perfect example of what is happening. This strategy…

The hard seltzers category has emerged seemingly overnight to become the most talked-about area of alcoholic drinks in the US. Hard seltzers offer a new kind of drinking experience to increasingly wellness-oriented consumers who are still looking to…

A super app is a do-everything-mobile app, with the best ones combining all aspects of a consumer’s digital world into a single platform. The trend developed in Asia on the back of the popular messaging app WeChat, but has since spread to other…

As new consumer values shift towards more meaningful consumption, priorities are being reassessed, paving the way for new “luxury” attributes beyond a higher price tag and other traditional premium perceptions. With both mass and premium brands…

Ayurveda in India has evolved from a traditional system of medicine to scientifically backed and modern beauty formulations. The use of Ayurvedic herbs, which traditionally focused on inner wellbeing, gradually expanded to skin and hair care regimes.…

Rising incidence of obesity and overweight across the world is acting as a catalyst for growth of plus-size fashion. Historically dismissed, plus-size fashion is gaining momentum with the rapid deployment of high street retailers and mainstream…

Cognitive health is a hot topic for consumers living in economies that are constantly growing more knowledge-based and pressure-filled. As a result, nootropics, or drugs designed to help consumers boost their mental abilities, are gradually making…

Sustainability in disposable hygiene is one of the hot topics to support brand reputation and future growth, as well as a part of cost-efficiency measures. This report highlights key sustainability challenges facing the industry and response…

The beauty industry is evolving through a spectrum of change from a “green” to “clean” to “conscious” positioning. With varying principles, these three pillars of market evolution reflect the ongoing challenges and shifting goalposts for beauty…

Digitalisation is transforming the home improvement and gardening industry. The emergence of direct-to-consumer brands is putting the power of choice back into the hands of consumers. The prevalence of do-it-for-me behaviour, even in Western markets,…

This report shows the landscape of sugar confectionery in Eastern Europe and highlights the key growth drivers in the category. Hindered by economic downturn in Russia and Ukraine alongside product innovation in competing categories, sugar…

Asian retailers are leading the market expansion through hyperlocal offerings and an omni-channel strategy to facilitate a seamless shopping experience and convenient store formats to appeal to the urbanizing, convenience-seeking and hyperconnected…

Digital technology has led to major shifts in how luxury consumers live, work, shop and play. Digital advances continue to influence how these consumers behave both inside and outside the merchant environment, whilst simultaneously giving key players…

The rise of on-demand food delivery is driving a sea change in the global food and drink industry. Ghost kitchens represent an important component of this process. As freshly prepared meals and snacks become a larger part of our lives, more…

In 2018, the millennial generation is no longer seen as “generation rent”. At this stage, the representatives of this age group are into settling down, having families and investing. When it comes to equipping their homes with appliances,…