World

Recent studies suggest a link between the consumption of ultra-processed food and non-communicable diseases. While media coverage is increasing consumer awareness, the topic remains highly controversial and raises criticism from the food industry.…

This report analyses the soup landscape in Western Europe and highlights the key growth drivers. Hindered by dwindling interest in shelf stable and dehydrated soup, the category has struggled throughout the review period. Chilled soup, the emerging…

Stain removers offer laundry care brands a way to create incremental value and increase the “cost-per-wash” in each household. The strategic alternative is converting users to more advanced and expensive detergents that use premium ingredients. This…

The PET bottle is ranked second in packaging use. Though it has strong recyclable features, PET operates at a time of keen concern about plastic pollution. There are mandated legislative targets, NGO and industry measures and commitments that align…

Beauty innovators generally have the power to disrupt markets, predominantly through route to market and their brand value proposition. The case studies of beauty innovators selected by our in-country analysts cover newly established local businesses…

To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to…

The fifth generation of cellular network technology (5G) is touted as a game changer, offering enormous commercial and economic benefits and narrowing the digital divide. Which industries will benefit from early 5G adoption?

This report analyses the current state of play for women’s league football, and how recent fan interest and brand investment was catalysed by international flagship events such as the FIFA 2019 Women’s World Cup. This report also looks at the role…

Digital consumers in Asia Pacific have a significant impact on global trends today backed up by the largest number of internet users in the world. While developed countries adopted digitalisation at an early stage, China, India and Southeast Asia are…

Western Europe leads global retail value sales of processed meat and seafood. This is driven by high unit prices and growth in categories perceived as healthier, such as processed seafood and meat substitutes, driven by flexitarian diets and a…

Euromonitor has coined the term “Geographic Hotspots” to describe the country-branded beauty movement, whereby brands are categorised by their region of origin. This concept of home-grown beauty has long impacted domestic markets, through the ability…

The world will hit the eight billion population landmark by 2024. This growth will bring with it both challenges and opportunities for economies and businesses alike. A growing population can be a boon to economic growth and private consumption if…

Kitchen competition continues to heat up, as direct-to-consumer brands emerge and well-established players like Villeroy & Boch endeavour to target Millennials. Alongside appliances, the smart home has permeated the cookware category, with the likes…

With the growing number of calorie-conscious consumers and demand for premium gifting, this has impacted manufacturers, pushing key players to diversify with the emergence of innovative products that have less sugar, portion control packaging and a…

Euromonitor’s Health and Nutrition Survey provides insight on consumers’ health behaviour and perceptions in a variety of industries, including consumer health, health and wellness, packaged food and nutrition.

Tequila is the fastest-growing of the major spirits categories, thanks to booming demand from its two key markets of Mexico and the US. The core of the category remains in the value brands that are still driving volume growth, but the attention is…

The soup market in Asia Pacific is mainly driven by the strong performances in Japan and South Korea. Growth is driven by demand for convenience and technological advancement that results in product innovations for easier storage and consumption, as…

Stagnating over 2014-2019, ready meals in Eastern Europe maintains strong potential for growth. Despite strong reliance on traditional products, such as pelmeni and pierogi, opportunities for development extend to all ready meals categories. It is…

With businesses increasingly investing in sustainable innovation, anticipating disruptive strategies is key to drive growth in the sustainability era. This report uses Euromonitor Renovation? Innovation ? Disruption framework to identify ways to…

As the costs of online customer acquisition and digital marketing have grown in recent years, DNVBs are increasingly considering their physical presence, leading many brands to open temporary and permanent brick-and-mortar stores. Some DNVBs have…