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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Insects for Dinner: Examining True Potential

Nov 2020

Finding new alternative sources of protein is a focus to sustainably ensure access to nutritious food for a global population of nine billion in 2040. Dried insects often contain over 50% protein and are part of the diet for almost two billion people…

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Strategy Briefing

The New Normal: Permanent Shifts Expected in the Retail and Hospitality Industries

Nov 2020

As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…

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Strategy Briefing

Experience Virtual Worlds: Unlocking Opportunities in Consumer Engagement, Branding and Marketing

Nov 2020

Video games continue to capture new audiences, providing more ways to generate revenues and engage consumers. The role of virtual platforms grew in 2020, as they replaced “normal” social and brand activities during the pandemic. FMCG brands,…

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Strategy Briefing

Ayurveda and Its Growing Influence in Preventative Healthcare in India

Nov 2020

Growing indulgence, unhealthy lifestyles and high stress levels has resulted in the early onset of diseases in India. More consumers are embodying healthier lifestyles, going back to their roots and seeking products with plant-based and herbal…

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Strategy Briefing

After Unilever: The Fragmented New World Order of Global Tea

Nov 2020

Unilever’s planned exit from most of its tea operations will be a seismic event in global tea. It will further accelerate the key long-term trend in the competitive landscape of global tea: fragmentation. In the future, the key players in tea will be…

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Strategy Briefing

Surface Care in Asia Pacific

Nov 2020

Asia Pacific is the fastest growing region for surface care globally. Given the large consumer base and low per capita spending, there is huge potential. Various positive factors will enable increased usage and sales. These include increased product…

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Strategy Briefing

The Rise of Vegan and Vegetarian Food

Nov 2020

Demand for vegan and vegetarian food continues to grow. This report analyses drivers behind demand, how manufacturers are marketing these products and the most popular claims featured. It also delves into opportunities for the future and expected…

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Strategy Briefing

Processing: The Next Frontier for Premium Pet Food

Nov 2020

Premium pet food is on the precipice of a transformational shift. As pet owners turn to more fresh and less processed food in their own diets, they are increasingly looking beyond ingredient lists in pet food. Physical format has become a key…

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Strategy Briefing

How Coronavirus Has Exposed the Digital Divide

Nov 2020

As commerce, employment and even education continue to leverage the internet and technology, digital preparedness takes on ever-increasing importance. The Coronavirus (COVID-19) pandemic has exposed the existing digital divide in both developing and…

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Strategy Briefing

From Sustainability to Purpose: Realigning Corporate Priorities in Food and Nutrition

Nov 2020

There are few aspects of how we shop and eat that have not been impacted in some way by the COVID-19 pandemic. The same is true for corporate sustainability efforts in the food industry. With efforts set to accelerate in the long-term, understanding…

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Strategy Briefing

Three Trends in Chinese Beverages

Nov 2020

Over 2010-2019, local soft drinks players have established a leading role in shaping industry trends. These local players seek innovation in sensory experiences from soft drinks, lead in sugar substitute reformulation and even revive older brands by…

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Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

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Strategy Briefing

Why Sustainability Insights Matter for Business Strategy

Oct 2020

Today businesses are facing increasing pressure to take a positive and active role in protecting people and the planet. As a result, companies are embracing sustainability to protect brand reputation, comply with legislation and build back better…

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Strategy Briefing

Vitamins and Dietary Supplements in Western Europe

Oct 2020

While interest in preventative health was increasing prior to 2020 in Western Europe, the Coronavirus pandemic has accelerated this with consumer focus being on immunity in 2020. In light of an economic downturn, value and efficacy are set to gain…

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Strategy Briefing

The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth

Oct 2020

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

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Strategy Briefing

The Digital Consumer Journey: Who is Behind the Crisis-Inspired E-commerce Surge

Oct 2020

Channel shifts accelerated by Coronavirus (COVID-19) have required significant and strategic business changes to adapt to these new consumer demands. This report quantifies and compares digital shopping behaviours before and during the height of…

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Strategy Briefing

Alcoholic Drinks and Pandemic Ripple Effects; Has Premiumization Peaked?

Oct 2020

While sociological and lifestyle shifts impacting the alcohol industry are evolving, there is now little doubt that the pandemic’s macroeconomic ripple effects will be seismic . While the scale and severity of these contractions is up for debate,…

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Strategy Briefing

Personal Luxury in Asia Pacific

Oct 2020

Asia Pacific is the most dynamic region for personal luxury, underpinned by huge demand in China, high value sales and consumer affluence in developed markets such as Japan, South Korea and Hong Kong, and rising levels of expenditure in fast-growing…

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Strategy Briefing

Beauty Survey 2020: Key Insights

Oct 2020

Euromonitor’s Beauty Survey provides insight on consumers’ daily routines, path to purchase and brand perceptions in the beauty and personal care space.

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Strategy Briefing

Shopping Reinvented in Home and Garden

Oct 2020

Today’s consumer is shopping across multiple platforms and looking to engage with players across a variety of platforms. The internet is fuelling this trend and also giving rise to direct-to-consumer brands. Store-based retailers are taking note and…

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