World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Disruptors: The Genie in the Chatbot

Feb 2020

With the increasing demand for customization from retail, finance and various services industries, continuous development in conversational artificial intelligence were made to meet the need. The capability of chatbot grew significantly on a monthly…

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Strategy Briefing

Video Games in Asia Pacific

Feb 2020

This report presents the key trends and developments in the video games market landscape in Asia Pacific. Despite regulation in some countries, video games posted positive value growth in 2018, supported by factors such as connected lifestyles, new…

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Strategy Briefing

Computer and Peripherals in Latin America

Feb 2020

Smartphones continue to be the biggest negative driver in the performance of computers and peripherals in Latin America, as consumers are opting for accessibly priced portable options without having to compromise on performance. Laptops have adapted…

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Strategy Briefing

Breakfast Cereals in Asia Pacific

Feb 2020

Asia Pacific has the highest global CAGR for breakfast cereals, driven by hot cereals, muesli and granola, while consumers are concerned about the health positioning of flakes and children’s breakfast cereals. Distribution expansion to reach…

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Strategy Briefing

Global Economic Forecasts: Q1 2020

Feb 2020

Our baseline global GDP growth forecast has remained stable since Q4 2019 at around 3% in 2020, improving slightly to 3.2% growth in 2021. Positive factors in the outlook remain above average consumer confidence in key economies, supportive monetary…

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Strategy Briefing

Rimowa: From Heritage Luggage Maker to Modern Luxury House

Feb 2020

Rimowa has long been considered a luxury brand among the jet set thanks to its high-quality luggage and superior service record. Having been acquired by LVMH in 2016, Rimowa is now attempting to transform the brand from a heritage luggage maker into…

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Strategy Briefing

Understanding Consumers’ Behaviour-Led Habits Using Lifestyles Survey

Feb 2020

Understanding consumer choices and lifestyles through behavioural segmentations can provider deeper analysis and understanding on how to target specific types of consumers. Unlike demographic segmentations, which often provide skewed data,…

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Strategy Briefing

IFA 2019 Report Series: Auto-Alchemy and Mass Customisation

Feb 2020

Auto-Alchemy has seven key technology trends, which in combination have all the ingredients required to tackle some of the biggest challenges in domestic laundry, such as cold water and quick washing, as well as providing a platform for in-home…

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Strategy Briefing

Moving Beyond Millennials: Snacks for Ageing Consumers

Feb 2020

The population of consumers aged 50+ is growing in every region. While Ageing Consumers are becoming the next millennials, snack products targeting them are still at the emerging stage. Ageing Consumers are increasingly interested in addressing their…

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Strategy Briefing

Metal Packaging in Latin America

Feb 2020

Despite high penetration of metal packaging in many categories, this pack type continues to grow in unit volume in Latin American countries. Greater production capacity, high recyclability levels, versatility for new usages, innovation in formats and…

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Strategy Briefing

The New Game in Town: How e-sports is Poised to Shake up the Sports Industry

Feb 2020

E-sports continues to solidify itself as a potential competitor to, and a definite opportunity for, traditional professional sports properties. As the sector continues to grow its live events offering to complement its already strong digital…

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Strategy Briefing

Milk Alternatives in Asia Pacific: Finding Opportunities for Growth

Feb 2020

Food trends are constantly evolving, impacted by many factors. Milk alternatives are no exception, and consumption has risen over the last few years, amidst the growing plant-based eating trend. This is one of the hottest topics in the food and…

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Strategy Briefing

Foodservice as a Tool for Direct-to-Consumer Branding and Innovation

Feb 2020

Foodservice has become one of the most important areas of branding, marketing and direct consumer connection for a growing array of food and drink products. This report explores how brands are successfully using foodservice and other away-from-home…

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Strategy Briefing

Breakfast Cereals in Eastern Europe

Feb 2020

Breakfast cereals continues to post stable value growth in Eastern Europe. Sales are strongly supported by the popularity of hot cereals in many countries, as well as the health and wellness and convenience trends. Increasing consumer attention to…

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Strategy Briefing

Breakfast Cereals in Western Europe

Feb 2020

Changing breakfast consumption habits such as lower sugar intake as well as convenience, and growing competition from other categories such as snacks, have hampered growth in breakfast cereals in Western Europe in recent years. Conversely, it also…

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Strategy Briefing

Womenswear in Latin America

Feb 2020

Latin America saw the strongest regional decline globally in womenswear value over the review period. Sales were hampered by difficult economic conditions, including local currency devaluations, which negatively impacted consumption. The region’s…

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Strategy Briefing

Breakfast Cereals in Middle East and Africa

Feb 2020

While the Middle East region has a culturally entrenched set of menu items that have been historically consumed for breakfast, this seems to be slowly transitioning from traditional to modern westernized dishes. This report studies the forces leading…

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Strategy Briefing

Global Coffee: Understanding Threats to Growth in 2020 and Beyond

Feb 2020

Though the global coffee industry’s prospects are positive, several historic growth drivers, such as pods, are slowing rapidly, while expansion is increasingly reliant on a limited array of markets - notably Brazil and tea-drinking markets such as…

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Strategy Briefing

Glass Packaging in Asia Pacific

Feb 2020

Asia Pacific leads glass packaging globally, buoyed by wide usage in alcoholic drinks, as it is valued for its premium image and ability to maintain beverage quality. However, glass faces a threat from metal, rigid plastic and flexible plastic in…

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Strategy Briefing

Asia Pacific: The New Innovation Hub

Jan 2020

With a population of 4.5 billion people, of which 2.5 billion are projected to live in urban areas, and eight billion internet subscribers, by 2030, Asia Pacific is expected to be not only one of the most populous regions globally but a real power in…

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