Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Consumers are actively searching for value, economising and saving money not only out of the need to stretch limited resources amid the cost-of-living crisis, but also as a result of the value shift towards conscious consumption and rising concerns…
The Experience More megatrend continues to resonate with consumers despite the cost-of-living crisis. Consumer goods and services brands are leveraging new technology to deliver enhanced brand experiences that play out in the real world, online or a…
This report is part of Euromonitor International’s Megatrends series. It focuses on the Convenience Megatrend, one of Euromonitor's 10 megatrends impacting business, exploring the forces driving consumers’ prioritisation of convenience, how the trend…
This report is part of Euromonitor International’s Megatrends series. It focuses on the Convenience Megatrend, one of Euromonitor's 10 megatrends impacting business, exploring the forces driving consumers’ prioritisation of convenience, how the trend…
As more consumers demand products and services to meet their specific needs, companies are racing to build bespoke offerings rather than risk being left behind. As technology advances, industries are rushing headlong into the new market for…
As sustainability grows in relevance and consumers lean towards more sustainable lifestyles, consumer segmentation according to shared environmentally-friendly traits and preferences becomes instrumental for companies. This briefing highlights the…
This strategy report focuses on the next billion internet users, who they are, where they come from, and their needs, priorities and activities while using the internet. The report explores key markets, where opportunities come from, especially the…
Increasing attention to consumer values results in the empowerment of everyone. Race, ethnicity, gender, age, physical abilities, culture and religion, financial position are check points for creating universal design. Consumers value…
A megatrend framework enables us to better identify new emerging consumer driven trends, while also monitoring the more established long-term megatrends shaping the world. This report introduces Euromonitor International’s redefined megatrend…
To stay ahead of changing consumer priorities and values, companies must embrace megatrend analysis. To do so effectively, they must see the full picture and understand the social, economic, technological and environmental factors which underpin…
Experience More is transforming in the current climate due to inflationary pressures eating into consumers’ discretionary spending, yet the desire for experiences regardless of channel – in real life or the metaverse – remains unabated. Brands are…
The shared mobility industry is expected to reach USD500 billion in gross bookings by 2040. It will be driven primarily by emerging and developing markets who are gaining from rising urbanisation, increasing incomes and growing internet access. The…
Evolving priorities around self-care and prevention are fueling demand for wellness across the world, with Asia Pacific being no exception. Further investment in dietary supplements, sports nutrition and healthy food and beverages become more…
Even as the middle class in many countries are struggling financially as well as facing economic uncertainty, middle-class consumers continue to be an important (if not the most important) target for global businesses. Insights into the Middle Class…
Digital platforms are the defining business models of the 21st century, allowing brands to reach scale faster than ever before. Users of a platform benefit from compelling content, feedback from other users, and other services, while owners of…
Digital Living continues to be one of the more prominent megatrends, and it experienced a strong boost during the COVID-19 pandemic, as more consumers adopted or further embraced many of the related consumer behaviours. While these activities are…
Consumers are increasingly embracing sustainable lifestyles, and businesses are responding by launching products with a range of sustainability attributes. Demand for these products varies by country, and so do opportunities, with companies looking…
The briefing, Megatrends: Shifting Market Frontiers - Cities of the Future, examines the consumer and economic growth prospects in 600 cities of emerging and developing countries. Using a range of indicators including future GDP prospects, internet…