Ying Wai Cheung Senior E-Commerce Analyst

About Ying Wai

Ying is a Senior E-Commerce Analyst with a focus on e-commerce research and brings direct experience in Euromonitor's multi-source retailing research.

With past experience at Amazon, he provides an insider view of a leading online marketplace. Together with traditional research methods and new data sources, Ying provides a key bridge between traditional and digitalised market research. With interest in how data can explain consumer behaviour, Ying researches and analyses data to see how the best-in-class e-commerce retailers are performing and where the opportunities lie.