Eastern Europe

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

2022 saw minimal volume growth of sweet spreads as a result of the modest performance of jams and preserves, honey and chocolate spreads resulting from the limited consumer demand. These sugar-laden categories are witnessing increased competition…

The moderate volume growth of sauces, dips and condiments in 2022 translated into very strong retail value growth thanks to the rising unit prices across all product ranges, which was driven by inflation which only got higher following the war in…

Meals and soups achieves modest volume growth in 2022 coupled with a strong retail value growth due to rising prices amidst the growing inflation in the country. Ready meals outperforms soup which continues to struggle and stagnate in 2022 in volume…

Following the outbreak of the war in Ukraine and rising inflation in early 2022, the market witnessed significant shortages of edible oil, particularly sunflower oil in late February and throughout March of 2022, which resulted in panic buying by…

Cooking ingredients and meals in North Macedonia continues to record growth in 2022. Retail sales were unaffected by COVID-19 thanks to stable consumer demand, unlike foodservice sales which declined during the pandemic but managed to recover in 2021…

Honey is the second fastest growing category in 2022. Slovenians have a fondness for honey since the country has a rich honey heritage with local production and geographically protected brands of honey, such as Kralov med. In fact, beekeeping is one…

In March 2022, pandemic-related restrictions on foodservice establishments were lifted. The recovery of the foodservice channel has led to a decline in retail volume sales of sweet spreads as consumers have been eating out more. However, it will take…

Having recently been reinforced by concerns surrounding the pandemic, the health and wellness trend has continued to gain influence over consumer choices within sweet spreads in 2022. In particular, Poles have shown growing interest in clean label…

Although sauces, dips and condiments is growing in value terms in 2022, retail volume sales are declining. Following the removal of pandemic restrictions, many Slovenians have returned to working in offices and have started travelling again, leading…

Herbs and spices remain a popular cooking ingredient in Slovakia in 2022. Seasoning blends and herb mixes continue to drive retail sales. Producers of fresh meat started adding grilling spice mixes for their fresh poultry products, following the…

Poles are increasingly open to experimenting with various types of cuisine from around the world, and to putting more modern or exotic twists on local dishes, particularly those traditionally prepared for special occasions such as Easter and…

Meals and soups have seen a slight decline in volume terms in 2022, as demand resets post-pandemic. During the pandemic when most consumers were working from home, ready meals and soups became a more attractive and popular choice with consumers as…

In 2022, retail value sales of meals and soups are set to record double-digit growth. Inflationary pressures are a key contributor to this value increase, while volume sales are predicted to see only marginal growth. Plant-based alternatives in ready…

The number of Poles consciously choosing to reduce their consumption of meat and animal products – or forgo them entirely – is on the rise. Many are doing so primarily for health reasons, though concerns about environmental sustainability and animal…

After a stable performance in recent years, demand for sunflower oil is declining in 2022 as the war in Ukraine induces a supply shortage. Many consumers are taking a bigger interest in olive oil, which has had a very good season in 2022 and is…

In 2022, retail value sales of edible oils are set to see double-digit growth. Inflationary pressures are a key contributor to this strong value increase, while volume sales are predicted to decline. Due to the high increase in retail prices,…

Following two years of robust growth, overall retail volume sales of edible oils in Poland are set to decline sharply in 2022. The contraction is partly explained by the fact that Poles are now cooking at home less frequently as more people go back…