If you are a Personal Care brand in India and want to understand your performance in e-commerce to make a decision on which category to focus on, we can help you uncover the appropriate opportunities. Our e-commerce tool will help you identify the performance and growth across all of the Personal Care categories you play in so you can measure your brand’s quarterly online sales against your competitors as well as the industry as a whole. This will allow you to make informed decisions to support your digital growth strategies. We can show this information at a category and brand level in India helping you win online.
Helping you win online
Do you need better online sales data to get an accurate picture of whether your sales are keeping up with your competitors?
Eliminate the guesswork from tracking online sales
To help you win online, we offer quarterly online sales by industry, category, sub-category, brand and retailer. We map SKU-level purchase data from clickstream panels, e-receipts and over 520 online retailers to our globally standardised taxonomy. No other company empowers you with such unique and comprehensive e-commerce data, helping you to take the guesswork out of tracking online sales performance.
You can measure your brand’s quarterly online sales against your competitors
You can identify the fastest growing countries, categories and retailers to sharpen your digital strategy
You can strike the right partnerships to invest in winning retailers and brands
How easily can you track who is winning online and growth opportunities?
Preview our interactive E-commerce dashboard to understand the questions our online sales data will help you to answer.
- What are the best-performing and fastest-growing categories online?
- How do your brands’ online sales compare to your competitors?
- Which online retailers are driving sales growth each quarter?
For an optimal user experience, this interactive dashboard is best viewed on screens with a width of at least 990px.
Transforming the most trusted e-commerce sources into sales data
Access real-world data from 520+ retailers that account for at least 80% of total online sales across 15 countries and 12 product categories. Map SKU-level purchase data from clickstream panels, e-receipts and online retailers to a globally standardised category taxonomy, and capture online shopping behaviours of more than 11 million panelists.
Making sense of e-commerce purchase data
We map real SKU purchase data from clickstream panels, e-receipts and online retailers to our globally standardised taxonomy using our expertise in machine learning and data science. By combining ‘big’ e-commerce datasets with our tradition retail research, we estimate online sales at a category, company and brand level for easy tracking and comparison. Learn more about our methodology.
Do you need deeper data insights to shape your online strategy?
Need to analyse online pricing data?
We can provide you with daily pricing and promotions data from more than 1000 websites in 40 countries around the world..
Need more granular online sales forecasts?
We can offer you projections on the share of your categories which will sell through e-commerce channels such as omnichannel, pure-play and last-mile.
Need an overview of the e-commerce landscape?
We can give you an overview of competitors, business models, emerging technologies, and evolving omni channels shopper needs which can inform your strategies to grow and sustain your e-commerce presence..
Article
Amazon Promoted Beauty More During Amazon Prime Days in 2023 Than 2022
Michelle Evans
Amazon dominates in online sales of beauty and personal care in the US and is continuing to make gains in most categories. Amazon's success in beauty and personal care is due to its competitive pricing, product range, and logistics, but also to its savvy seasonal strategy, especially during the holiday season and its annual Prime Day promotion.
Article
Tracking E-Commerce Prices and Sales in China’s Instant Noodle Market
Jared Conway
As global eyes turn again to China to monitor its current economic situation, understanding what is happening at the micro level can provide insights into how consumers are reacting to the current economic situation and how manufacturers and suppliers can best position their products to compete in this unprecedented environment.
Article
Winning Online in India's Dynamic Chocolate Confectionery Market
Jared Conway
Chocolate confectionery in India is rapidly growing and even more so online as consumers opt for online delivery amid increasingly hectic lifestyles. Examining leading brands' SKU pricing and promotional strategies provides insight into how brands are winning online in the dynamic category as well as how consumers are reacting to changes in the market.
Our experts
We are the world’s leading provider of global business intelligence, market analysis and consumer insights. With offices around the world, analysts in over 100 countries, the latest data science techniques and market research on every key trend and driver, we help you make sense of global markets. From local to global and tactical to strategic, our research solutions support decisions on how, where and when to grow your business.
