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Megatrends: Quantifying Wellness
Irina Barbalova
Amid an increasingly crowded marketplace and proliferating innovation across multiple dimensions of the wellness spectrum, it is vital for companies to sharpen strategies in view of continually evolving preferences among health-conscious consumers. Adopting a quantitative approach in measuring the evolution of the trend, assessing respective cross-industry impacts, and changing consumer spending patterns is crucial for more informed investment decisions and elevating the value proposition in this space.
Key Factors Shaping Food Consumption in Latin America
Andres Chehtman
Latin America is expected to finish 2023 with GDP growth of 1.7% and an inflation rate of 15.1%. The packaged food industry in the region is expected to finish with double-digit sales growth in value terms, but close to flat volume growth. In this context, Euromonitor International has examined the main drivers for food consumers in the region, identifying seven key factors.
Utilising NPD Tracking to Understand “What’s Next” in the Latin American Beauty and Personal Care Market
Sofia Cranley
Understanding market trends, how competitors are innovating in response, and what new brands are entering the market are all crucial elements in building a well-informed brand strategy. Euromonitor has been tracking New Product Development (NPD) in the Beauty and Personal Care industry in key markets across the region, including Brazil, Mexico, Chile, and Argentina, to understand the innovation occurring within the industry.
How to Approach Consumer Trends and Future-Proof Your Business
Anna Nelson
This article highlights how consumers can use Euromonitor's Trends Framework to inform innovation strategy planning.
How to Segment Your Target Audience
Jana Rude
Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.
The Importance of Quantifying Megatrends: Unveiling Future Opportunities
Alison Angus
In today's rapidly evolving business landscape, staying ahead of consumer trends is crucial for companies to remain relevant and competitive. Megatrends, the long-term consumer-driven shifts in behaviour and values, play a pivotal role in shaping industries and economies. Quantifying these megatrends can be a complex task but helps you estimate market potential, spending propensity and ROI. So, where should you start? Here, we explain the importance, methodology and benefits of quantifying megatrends.