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Amazon Promoted Beauty More During Amazon Prime Days in 2023 Than 2022
Michelle Evans
Amazon dominates in online sales of beauty and personal care in the US and is continuing to make gains in most categories. Amazon's success in beauty and personal care is due to its competitive pricing, product range, and logistics, but also to its savvy seasonal strategy, especially during the holiday season and its annual Prime Day promotion.
Three Key Strategies for Navigating the Polish E-Commerce Landscape
Marija Milasevic
E-commerce growth rates are slowing from historic highs, meaning the channel is no longer a rising tide for all categories and brands, as it was in 2020. In Poland, however, the potential of the digital channel remains high, with e-commerce expected to account for 40% of all retail sales growth in the country over the next five years. This article will focus on brands' and retailers’ strategies to uncover e-commerce opportunities amid uncertainty.
Tracking E-Commerce Prices and Sales in China’s Instant Noodle Market
Jared Conway
As global eyes turn again to China to monitor its current economic situation, understanding what is happening at the micro level can provide insights into how consumers are reacting to the current economic situation and how manufacturers and suppliers can best position their products to compete in this unprecedented environment.
Navigating Inflation: How to Win in Private Label – Lessons from France, Germany and the UK
Alexandre Loeur
Private label products – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in 2022. This is changing in 2023. This briefing analyses the reasons for the lukewarm performance of private label in 2022, how 2023 is different, and outlines key steps to capitalise on the positive tailwinds to win in private label going forward.
10 Fastest Growing Retailers in Asia Pacific, 2023 Edition
Quan Yao Peh
2022 was a dynamic year for Asia Pacific retail. With post-pandemic retail recovery well underway, experiential retail is taking centre-stage in-stores. Retail E-Commerce growth has also remained resilient. Digital tools and technologies continue to play a key role for retailers to engage and meet increased consumers’ expectations. This article explores trends shaping the current Asia Pacific retail landscape, while also spotlighting the top 10 fastest-growing retailers in the region.
The Influence of Celebrity-Backed Beauty in Men's Grooming
Olivia Stelmaszczyk
Today’s male beauty consumers are increasingly informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives partnered with curiosity in ingredient-led beauty are encouraging more men to invest in and expand their grooming routines.