Consumer Trends Analysis and Market Research Reporting Blog Posts

Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Find content by

Refine By

Editor's Choice

Prioritising Affordability and Value to Thrive amid the Rising Cost of Living

After decades of low inflation, companies and consumers worldwide are struggling to cope with the rising cost of living. As a result, businesses must navigate the new consumer reality, in which the focus is firmly on affordability, value, and the cost of living.

An Hodgson
Head of Practice – Consumers

Consumer Market Flashpoints: Finding Opportunities Despite the Uncertainty

In the coming years, consumers and businesses face an array of challenges, with rising inequality, mass migration and prevailing uncertainty about another crisis being among the major ones. Nevertheless, within this are untapped opportunities for companies that take appropriate action and address the disruptions holistically and early on.

Jana Rude
Senior Insight Manager - Consumers

A Look at the Cost of Living Around the World

This infographic gives you data and insights on the rising cost of living in 2023. Get a breakdown of cost-of-living growth, price increases and essential spending in major economies.

Euromonitor International

8 Types of Consumers for Targeted Marketing

You can’t rely on basic demographics alone to accurately target shoppers. Get eight types of consumers, so you can tailor campaigns based on personal traits and values. The goal: equip you with practical insights to reach the right audience.

Euromonitor International

Latest Content

Article

Navigating the Effects of El Niño on Consumer Industries in Latin America

Jorge Zuniga

20 Oct 23

With climate change influencing all consumer sectors, integrating sustainable practices becomes paramount for risk reduction and resilience building. Amidst this, phenomena like El Niño pose additional challenges, altering consumption patterns and sparking new demands, especially in Latin America.

Consumers Food and Nutrition

Article

Five Strategies for Navigating Volatile Consumer Markets

Jana Rude

3 Oct 23

Concurrent market flashpoints, such as climate change, economic deterioration and societal shocks, have an amplified negative effect on consumption due to their interrelated nature. Navigating through the new polycrisis reality means drawing lessons from past errors, proactively anticipating future challenges, fostering consumer trust, and adopting a thoughtful approach to communication.

Consumers Market Research in Action

Video

How to Segment Your Target Audience

Jana Rude

3 Oct 23

Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.

Consumers Market Research in Action

Article

Consumer Market Flashpoints: Finding Opportunities Despite the Uncertainty

Jana Rude

20 Sep 23

Consumers

Video

Euromonitor's Approach to Consumer Insights

Lisa Holmes

14 Sep 23

Euromonitor International fields surveys and other consumer insights methods as part of our global research. These surveys allow us to contextualise the voice of the consumer alongside our global market data. Watch this video to learn more about our…

Consumers Market Research in Action

Article

Top Three Ways Indian Households are Unique

Anjali Jain

11 Sep 23

Global households are evolving in a fast-paced world with shifting demographics and changing political, social, economic, and technological situation. India remains one of the biggest consumer markets, though it has major differences when compared to global households. This snapshot aims to briefly highlight those differences over 2023-2040.

Consumers Households