Home Products Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.

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Driving Premiumisation in Pet Care Through Value Propositions

Sahiba  Puri

Sahiba Puri

27 Oct 23

The human-pet bond has been evolving over the years. From simply being viewed as guard animals to now being considered as family members, companion pets have come a long way in their relationship with humans. The pandemic further improved this bond. While pets helped in combating loneliness and isolation, pet owners started paying more attention to the health, wellness and wellbeing of their furry, feathery or even scaly companions.

Article

Key Trends in Toys and Games: Focus on Asia Pacific and Western Europe

Jeremy Roberts

Jeremy Roberts

20 Oct 23

In Western Europe, high inflation is having a negative impact on sales of toys and games, with a similar situation prevailing in Asia Pacific, notably Japan, as rising prices in many areas of the economy are putting pressure on consumers’ disposable incomes. Despite this negative influence, Western Europe saw sales growth increase in 2022. In contrast, sales declined in Asia Pacific, due to losses in the region's highest value markets, China and Japan.

Article

Home Care in Latin America: Trends and Challenges in an Era of Inflation

Jorge Araya

Jorge Araya

4 Oct 23

The home care industry in Latin America is currently navigating a complex landscape characterised by inflationary pressures, which have adversely affected sales across various categories, both in terms of volume and value. Given this situation, what strategies should be employed to navigate this landscape, and what key insights can be gleaned from this context?

Article

Key Trends in Home and Garden: Western Europe and Asia Pacific Case Studies

Jeremy Roberts

Jeremy Roberts

2 Oct 23

Sustained high inflation has hit sales of home and garden products across most of Western Europe, as well as in many countries in the Asia Pacific region. With consumer confidence shaken by rising prices, exerting downward pressure on people’s purchasing power, shoppers are postponing purchases of big-ticket items like furniture, as they prioritise spending on daily essentials.

Article

DIY Brands Unable to Pass on Inflation Costs

Nick Stene

Nick Stene

20 Sep 23

Abnormal cost inflation has caused waves of pain for companies since late 2020, but our new Inflation Projection Tool launched in July 2023 strongly indicates that tools and hardware in home and garden stands out as a category where companies were harmed more than most (and brands more than retailers, so far). This sector is badly dislocated around its ability to pass on costs from production to end consumers.

Article

Top Three Drivers of Innovation in Home Paint

Felipe  Carreirão

Felipe Carreirão

13 Sep 23

The increase in hybrid work with more time spent at home made consumers value their personal space and perceive a greater need to refresh it by using efficient and value-added methods. This has made the paint sector more attractive, making expansion opportunities particularly more attractive geographically, and across channels, with increases in spending on both branded and private label innovation evident.

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