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Amazon Promoted Beauty More During Amazon Prime Days in 2023 Than 2022
Michelle Evans
Amazon dominates in online sales of beauty and personal care in the US and is continuing to make gains in most categories. Amazon's success in beauty and personal care is due to its competitive pricing, product range, and logistics, but also to its savvy seasonal strategy, especially during the holiday season and its annual Prime Day promotion.
Three Key Strategies for Navigating the Polish E-Commerce Landscape
Marija Milasevic
E-commerce growth rates are slowing from historic highs, meaning the channel is no longer a rising tide for all categories and brands, as it was in 2020. In Poland, however, the potential of the digital channel remains high, with e-commerce expected to account for 40% of all retail sales growth in the country over the next five years. This article will focus on brands' and retailers’ strategies to uncover e-commerce opportunities amid uncertainty.
10 Fastest Growing Retailers in Asia Pacific, 2023 Edition
Quan Yao Peh
2022 was a dynamic year for Asia Pacific retail. With post-pandemic retail recovery well underway, experiential retail is taking centre-stage in-stores. Retail E-Commerce growth has also remained resilient. Digital tools and technologies continue to play a key role for retailers to engage and meet increased consumers’ expectations. This article explores trends shaping the current Asia Pacific retail landscape, while also spotlighting the top 10 fastest-growing retailers in the region.
The Influence of Celebrity-Backed Beauty in Men's Grooming
Olivia Stelmaszczyk
Today’s male beauty consumers are increasingly informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives partnered with curiosity in ingredient-led beauty are encouraging more men to invest in and expand their grooming routines.
Asia Pacific Loyalty Potential: Harnessing Opportunities in Diversity
Sachi Kimura
Asia Pacific is a diverse region, encompassing a mix of markets with different economic and social backgrounds. Businesses looking to introduce loyalty programmes in the region must keep this diversity in mind; understanding the unique aspects of local markets and catering for the needs of consumers in these markets will be critical in strengthening and retaining customer loyalty.
How Nestlé and Unilever Built Successful E-Commerce Strategies
Rabia Yasmeen
Brands stretch beyond traditional distribution strategies as they champion e-commerce. Riding the e-commerce wave means more than merely distribution for fmcg brands. Devising and executing digital shelf strategies require new insights into the value chain, which include understanding consumer behaviour online, inventory management, logistics, partners and new business models.