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The Five Trends Pushing Global Consumer Health into 2024
Matthew Oster
The consumer health industry is expected to finish 2023 in an improved position compared to the inflation-influenced doldrums of 2022, though industry gains in 2023 look to be muted and inconsistent across geographies and categories.
Megatrends: Quantifying Wellness
Irina Barbalova
Amid an increasingly crowded marketplace and proliferating innovation across multiple dimensions of the wellness spectrum, it is vital for companies to sharpen strategies in view of continually evolving preferences among health-conscious consumers. Adopting a quantitative approach in measuring the evolution of the trend, assessing respective cross-industry impacts, and changing consumer spending patterns is crucial for more informed investment decisions and elevating the value proposition in this space.
Women’s Health: Uncovering Growth Frontiers with femtech
Liying Qian
Increased recognition of the multi-faceted health needs across women’s life-stage transitions reinforces a holistic care mindset encompassing the physical, nutritional and emotional need-state spectrum. Demand for health ownership, coupled with tech advancements, reinforces the rise of tech-driven solutions and business models that enable a more personalised approach to health management, with wearable tech at the forefront, while more advanced diagnostics and medicine delivery are on the verge of breakthroughs.
Vegan or Plant-Based: How Non-Animal Food is Sold
Tom Rees
Across various markets worldwide, plant-based and vegan labelled foods have become fixtures. While the term “vegan” is unambiguous and long-standing, the term “plant-based” has achieved popularity more recently. Euromonitor’s health and wellness data allow the state of play to be accurately accessed – are foods labelled “vegan” selling more or less than foods labelled “plant-based”?
Top Three Drivers of Innovation in Home Paint
Felipe Carreirão
The increase in hybrid work with more time spent at home made consumers value their personal space and perceive a greater need to refresh it by using efficient and value-added methods. This has made the paint sector more attractive, making expansion opportunities particularly more attractive geographically, and across channels, with increases in spending on both branded and private label innovation evident.
Functional Health in Asia: Driving Value in Food Innovation
Emil Fazira
Asian consumers define health in a number of different ways, spread across both physical and mental wellbeing. Some markets are more skewed towards one type than another; Thais’ top three definitions of health are mental wellbeing, emotional wellbeing, and getting enough sleep, while South Koreans define healthiness as the absence of disease, avoiding illness, and having a healthy immune system.