Health and Beauty Industry Analysis & Market Research Reporting Posts

Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

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Electric Toothbrushes Connect US Consumers to Oral Care Ecosystems

Channeling multifunctionality and digital consumer education, electric toothbrushes catalyse oral care’s holistic development in the beauty space and bring the traditionally offline industry to online platforms.

Caro Bush
Research Associate

Direct Selling in North America: Adapting to Changing Consumer Behaviour in the Beauty and Personal Care Industry

While direct selling comprises a small proportion of beauty and personal care sales in North America, (less than 10% in 2022), the pandemic has brought new challenges and opportunities for players. Euromonitor International takes a closer look at how direct selling in North America has evolved since the emergence of COVID-19, highlighting strategies beauty players are undertaking to secure future success.

Olivia Stelmaszczyk
Research Analyst

Three Areas where Global Beauty Companies are Investing in Asia

According to Euromonitor International, the world beauty and personal care market size will grow to USD547 billion in 2027. Asia Pacific is the key driver of this growth, accounting for 67% of the growth value. With the region being seen as the future strategic focus, global beauty companies are investing in the following three areas in Asia Pacific: premiumisation of brand portfolio, solid R&D foundation in Asia, and virtual and interactive shopping experience.

Yang Hu
Insights Manger, Health & Beauty Asia

Latest Content

Article

The Five Trends Pushing Global Consumer Health into 2024

Matthew Oster

27 Oct 23

The consumer health industry is expected to finish 2023 in an improved position compared to the inflation-influenced doldrums of 2022, though industry gains in 2023 look to be muted and inconsistent across geographies and categories.

Consumer Health Health and Beauty

Article

Amazon Promoted Beauty More During Amazon Prime Days in 2023 Than 2022

Michelle Evans

26 Oct 23

Amazon dominates in online sales of beauty and personal care in the US and is continuing to make gains in most categories. Amazon's success in beauty and personal care is due to its competitive pricing, product range, and logistics, but also to its savvy seasonal strategy, especially during the holiday season and its annual Prime Day promotion.

Retail and E-Commerce Health and Beauty

Article

The Changing Landscape for Sports Nutrition Retailing in Western Europe

Aishwarya Rajpara

25 Oct 23

Globally, sports nutrition is the fastest growing consumer health category since the onset of the COVID-19 pandemic, with double-digit growth for three consecutive years to 2023 (at USD fixed current rate).

Health and Beauty Western Europe

Article

Megatrends: Quantifying Wellness

Irina Barbalova

24 Oct 23

Amid an increasingly crowded marketplace and proliferating innovation across multiple dimensions of the wellness spectrum, it is vital for companies to sharpen strategies in view of continually evolving preferences among health-conscious consumers. Adopting a quantitative approach in measuring the evolution of the trend, assessing respective cross-industry impacts, and changing consumer spending patterns is crucial for more informed investment decisions and elevating the value proposition in this space.

Megatrends Health and Beauty

Article

Navigating the Effects of El Niño on Consumer Industries in Latin America

Jorge Zuniga

20 Oct 23

With climate change influencing all consumer sectors, integrating sustainable practices becomes paramount for risk reduction and resilience building. Amidst this, phenomena like El Niño pose additional challenges, altering consumption patterns and sparking new demands, especially in Latin America.

Consumers Food and Nutrition

Article

Utilising NPD Tracking to Understand “What’s Next” in the Latin American Beauty and Personal Care Market

Sofia Cranley

12 Oct 23

Understanding market trends, how competitors are innovating in response, and what new brands are entering the market are all crucial elements in building a well-informed brand strategy. Euromonitor has been tracking New Product Development (NPD) in the Beauty and Personal Care industry in key markets across the region, including Brazil, Mexico, Chile, and Argentina, to understand the innovation occurring within the industry.

Innovation Beauty and Personal Care