Sustainability
Explore sustainability data and insights at a more granular level than ever before. Understand what sustainability claims matter most to consumers, validate winning opportunities and make substantiated claims that avoid greenwashing.
Drive your growth with sustainability intelligence
Products that make sustainability-related claims achieve better growth across multiple categories when compared with those that don’t, but do you know which are the right sustainable product claims to make in the right markets, at the right time?
Measure the sales and penetration of 70+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 50 different categories; unlock global survey insights to help you deliver an impactful sustainability strategy, and craft substantiated claims backed by data.
Our solutions
The Voice of the Industry
Explore specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions.
Voice of the Consumer
Learn more about consumers’ evolving attitudes, expectations and adoption of sustainability across key global markets.
Product Claims Tracker
Monitor the levels of sustainability adoption across countries and product categories.
Brand Claims Tracker
Discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind.
Quarterly SKU Count and Price Tracker
Measure how strongly a sustainability claim manifests itself and monitor median price changes for each claim with our Quarterly SKU Count and Price Tracker.
Sustainability Product Claims Index
Would you like to know the types of sustainable products proving popular in your markets? For example, are 'can be recycled' product claims more popular than 'vegan' - in which categories? Take a look at our Sustainable Product Claims Index for an overview. The index is part of our Sustainability Opportunity Tracker. Learn more.
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How we help our clients
Sizing the market
Leading industry player in pet care
Sustainability is becoming one of the most important innovation areas in the pet care industry. Our client sought to further improve their market position by identifying opportunities to win in selected markets. Sizing and forecasting the market for products with sustainability claims was key.
Determining willingness to pay
Premium packaged food business
How much more will consumers pay for sustainability? Which product claims add the most value? Discover how a premium package food player determined which consumer segments and markets they should target and prioritise.
Seizing the opportunity
Global home goods player
This global home goods business wanted to better understand investment opportunities present in the market. Sustainability had often been discussed more as a risk than as an opportunity. Now the goal was to develop sustainability as a foundation for growing the bottom line.
Latest Content
Navigating the Effects of El Niño on Consumer Industries in Latin America
Jorge Zuniga
With climate change influencing all consumer sectors, integrating sustainable practices becomes paramount for risk reduction and resilience building. Amidst this, phenomena like El Niño pose additional challenges, altering consumption patterns and sparking new demands, especially in Latin America.
Sustainability in Business: Capturing the Value
Maria Coronado Robles
We surveyed over 40,000 consumers and 900 professionals to find out their sustainability priorities. Get the results to help guide your strategy.
Plant-Based Foods & Proteins Summit Asia 2023
Euromonitor International
Bridge2Food’s Summit Asia is designed to provide in-depth insights into the latest developments and trends in the alternative proteins industry.
The Relentless Growth of the Aluminum Beverage Can in the Americas
Matthew Barry
One of the most noticeable features of beverages in the last decade has been the dramatic growth in popularity of the metal beverage can. While proponents of the can like to tout features like sustainability and portability as the driving forces behind this, what has really happened is that the can has aligned itself well with some of the most dynamic growth categories in beverages. It is this category alignment that has been the key to cans’ success.
Why Integrating Sustainability in Fashion Retail is Becoming a Must
Marguerite Le Rolland
As the pressure grows from both consumers and regulators to make the fashion industry more circular, retailers and brands need to adapt their distribution and retail strategies by encouraging repairing, promoting recycling and facilitating resale and rental.
A More Durable Tourism Model: Building Back Better in Europe
Stephen Dutton
Building back better is one of the most discussed ideas in tourism this year, particularly in Europe, and especially in the context of the post-pandemic rebound. Euromonitor International’s Sustainable Travel Index offers unique insights into resilience, overtourism, and value creation.
