The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Honduras.
By 2022, retail sales of alcoholic drinks were able to recover to 2019 volume levels. Nonetheless, inflationary pressures and tight budgets continued to have a negative impact on on-trade sales. Beer is by far the largest category due to its broad…
The waning of the pandemic and rollout of vaccines led to less frequent household cleaning and disinfection habits in 2022. A slowdown in sales of dishwashing products and kitchen cleaners stemmed from the reopening of consumer foodservice outlets,…
During 2023 the snacks market suffered from inflationary pressures which led to only moderate growth in volume sales. Imported brands lost competitiveness due to their higher prices as constraints on disposable income made consumers more cautious in…
Consumer health in Honduras experienced a year of growth in value terms in 2023 that was in line with the country's inflation. Categories such as analgesics, cough, cold and allergy (hay fever) remedies, dermatologicals, and sports nutrition…
Endemic corruption and violence destabilise society, leading to a challenging Economic Freedom ranking. A large agricultural sector exposes Honduras to commodity price changes, whilst foreign investment is deterred by high crime rates and weak…
During 2022 inflation led to a trading down to mid and low priced brands. The market was also hindered by economic insecurity, high levels of poverty, crime and illicit trade, while widespread anti-smoking campaigns and tough legislation negatively…
Retailing in Honduras continued to recover in 2022 in the wake of the pandemic. The industry proved highly resilient despite inflation and high levels of poverty in the country. Modern grocery retailers continued to make inroads due to their…
The high inflationary context in 2022 stimulated a consumer drive for lower prices or reduced purchasing frequency, while the return of schoolchildren to the classroom reduced usage of tissue products at home such as toilet paper and paper towels.…
Sales of hot drinks grew at a slower rate in 2022 compared to 2021, as the largest category, coffee, suffered a major global price hike due to drought in Brazil. This led to considerably lower production levels and higher freight costs. Lower sales…
Sales of dairy products and alternatives maintained steady growth in Honduras in 2023, benefiting from the return of parents to the workplace and children to their places of education and subsequent boost in impulse purchases. While the market…
While volume sales of staple foods grew in Honduras in 2022, value sales saw much higher growth. Supply interruptions of grain from Russia and Ukraine, as well as increases in the cost of raw materials, shipping and energy costs had a particularly…
Every category within beauty and personal care achieved positive growth in 2022, after making a fuller recovery from the pandemic compared to 2021. However rising inflation, exacerbated by the market’s high dependence on imports, and high…
The soft drinks industry maintained positive growth in volume terms in 2022, although growth slowed from the previous year, as inflationary pressure undermined economic conditions. Nevertheless, the market did benefit from the revival of tourism.…
Cooking ingredients and meals saw value growth across the market in 2022 due to rising prices while the volume sales of meals and soups and sauces, dips and condiments contracted. The market continued to adjust in the wake of the COVID-19 pandemic…
The number of households is set to increase rapidly in Honduras over 2021-2040, with other (extended) remaining the dominant household type. While household earnings will only gradually reach pre-pandemic levels, the fastest household expenditure…
This report assesses the business environment in Honduras, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
The report examines the economic landscape of Honduras and provides information on major monetary indicators, foreign trade, investments and government finance. The economy in Honduras expanded in real terms in 2022, driven by increasing public and…