Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Even as the middle class in many countries are struggling financially as well as facing economic uncertainty, middle-class consumers continue to be an important (if not the most important) target for global businesses. Insights into the Middle Class…
Digital Living continues to be one of the more prominent megatrends, and it experienced a strong boost during the COVID-19 pandemic, as more consumers adopted or further embraced many of the related consumer behaviours. While these activities are…
The briefing, Megatrends: Shifting Market Frontiers - Cities of the Future, examines the consumer and economic growth prospects in 600 cities of emerging and developing countries. Using a range of indicators including future GDP prospects, internet…