Eastern Europe

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

Sales of baked goods in Eastern Europe recorded slightly slower real value growth in 2020 than a year earlier. Although the arrival of Coronavirus (COVID-19) in the region saw consumers stockpiling certain products, this did not extend to bread in…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

Due to the reduced impulse and on-the-go consumption occasions in 2020 as a result of Coronavirus (COVID-19), impulse ice cream sales recorded declining sales, so that the overall market also registered a negative performance in this year. With more…

Sauces, dressings and condiments recorded a marked increase in retail value growth in Eastern Europe in 2020. This was the result of forced closures of foodservice outlets during the year as well as consumers spending more time at home during…

Snack bars were most dynamic over the historic period, appealing to consumers as convenient and healthy snacks. Fruit snacks are also increasingly benefiting from the health trend, albeit still seeing strong competition from unpackaged products.…

Overall chocolate confectionery sales were close to stagnation in Eastern Europe in 2020, hit by the loss of impulse/on-the-go sales, fewer gifting occasions and disrupted holiday periods (Easter, Christmas) due to Coronavirus (COVID-19), negatively…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity…

Our baseline global GDP growth forecast has remained stable since Q4 2019 at around 3% in 2020, improving slightly to 3.2% growth in 2021. Positive factors in the outlook remain above average consumer confidence in key economies, supportive monetary…

Breakfast cereals continues to post stable value growth in Eastern Europe. Sales are strongly supported by the popularity of hot cereals in many countries, as well as the health and wellness and convenience trends. Increasing consumer attention to…

The role and relevance of soup is explored in Eastern Europe where this product is largely influenced by long-standing traditions and local cuisines. Poland’s key focus is examined on top of taking the most important economic factors into…

In the second half of 2019, the global growth outlook has deteriorated, with worsening trade tariff risks, greater geopolitical uncertainty in the Middle East, worsening business and consumer confidence, and slower output growth. We have downgraded…