Eastern Europe

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

Writing instruments is seeing only moderate growth in retail volume terms in 2022 with sales remaining below pre-COVID-19 levels. Demand is being negatively impacted by the significant increase in the prices of writing instruments, and the generally…

Sales of basic watches have seen a heavy decline in 2022 in retail volume terms. Basic traditional watches are experiencing strong competition from connected watches. With the price of branded connected watches starting from as low as PLN250…

Personal accessories is seeing a slower recovery in retail volume terms in 2022 compared to the previous year. Sales of personal accessories are not expected to recover to pre-pandemic levels in retail volume terms in 2022, with several factors…

The economic situation in Poland is deteriorating in 2022 with high inflation and rising interest rates leading to more expensive products and services and a rise in the cost of loan repayments. This has reduced consumer purchasing power which in…

Luggage has been the most dynamic category within bags and luggage in 2022 both in current value and retail volume terms. The recovery of tourist traffic after the COVID-19 pandemic has been a key springboard to growth. Cheaper products in particular…

Writing instruments experienced a positive trend in 2022, with double-digit retail volume and current value growth in all categories. The best performing category is fountain pens, which was also one of the most impacted categories in 2020 at the…

Connected watches continue to grow despite the rise in average prices caused by inflation and energy costs. In fact, these types of watches have gained popularity since the pandemic, due to the growing interest in health. The publication Ziarul…

Personal accessories is witnessing an outstanding performance in 2022, with double-digit current value growth in most categories. The best performing categories are luggage and connected watches, in response to the resurgence in travelling and…

Costume and fine jewellery saw a recovery in 2022 with current value sales surpassing pre-pandemic levels. At the start of 2022, all COVID-19 restrictions were lifted and Romanians went back to their old shopping habits. It was no longer necessary to…

Bags and luggage is being significantly affected by Romania’s economic situation in 2022. Rising inflation, higher transportation costs and gas prices combined with a weak exchange rate has significantly influenced average prices in this category.…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…