Sports and Entertainment

Market research on Sports as a consumer and service industry. Cro...

Market research on Sports as a consumer and service industry. Cross country comparable performance trends, benchmarking and future development opportunities for professional sports and live events.

Strategy Briefing

Professional Sports in Western Europe: League Performance and Global Commercial Opportunities

Nov 2019

This briefing analyses the commercial opportunities that exist across sports properties in North America, through a proprietary methodology and four case studies. The region is home to some of the world’s top leagues and many famous teams from…

USD 1,325
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Elevating Engagement: The Loyalty Landscape in Asia Pacific

Asia Pacific is a region characterised by diverse economies, cultures and demographics. In such an environment, loyalty programmes need to be crafted to meet…

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Sponsorship in Women’s Football

Now is the time for investment in women’s football. The rate of growth of women’s football shows the further expansion that is on the horizon while the…

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Linking Sports to Entertainment: Major Club and League Activations as a Growth Driver

To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between…

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